Crafting a Nudge Campaign

Motivate your Lion Learners: Build a “Nudge” Campaign

As the semester approaches, the Faculty Enrichment team is excited to facilitate a learning session where we can reflect on the successes and challenges of the students from previous semesters.

Could we have “nudged” a student by sending a short email to help him stay motivated? Could we have facilitated more frequent review sessions for a particular group of learners?

Come and take action building your own “nudge” campaigns and leave with specific ideas you can implement this fall.


Faculty Learning Outcomes

At the end of this session, you will be able to:

  1. Identify characteristics of at-risk and on-track learners
  2. Identify key habits of at-risk and on-track students
  3. Relate nudging actions that you can take to key student habits
  4. Craft at least 2 “nudge” campaigns
  5. Strategize on campaign deployment

Resources from the Session

Want more information about “nudging”? Check out a copy of Saint Leo University Library’s eBook Nudge: improving decisions about health, wealth and happiness by Richard Thaler and Cass Sunstein.

Would you like to have a copy of our slideshow or documents?

You may be prompted to sign in with your university credentials to access these files.

View and download our Worldwide Education Center Faculty Development Slideshow

View and download our University Campus Faculty Development Day 2017 Fall Slideshow

View and download our Successful Student Behavior & Nudge Brainstorming Document

View and download our Nudge Campaign Template document

View and download our Example Nudges document

Listen to the episode of Freakonomics Radio postcast “The White House Gets Into the Nudge Business,” to learn how a behavioral science company is attempting to apply the concept of nudging to the federal government. Thanks to Michael Campbell for sharing this resource.

View this decision tree that allows you to easily decipher which behavior changes are “nudges.” This is extremely helpful if you are still unclear about what sorts of actions fit under the umbrella of “nudging.”

What To Bring

To get the most out of your learning, you may wish to bring along grading records of at least one class you taught last spring. You may bring your electronic or paper gradebook, or if you leveraged the built-in gradebook tool in Lions SHARE Courses, you may simply access your course offering on your computer.


For more information, contact the Faculty Development & Enrichment team.